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How to Create the Perfect Facebook Page for Your Business: The Complete Guide

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A Facebook business page is a free public profile you can create for your local business, brand, or product. Similar to your personal Facebook account, you can use the Page to promote your business or products by posting status updates, links, event announcements, comments, or photos, and videos.

Now, let’s look at how to create a Facebook business page in detail. Creating your business page on Facebook is free and easy to do. Check out the professional Facebook page of Mega Web Link for proper Facebook business page interface. Here, are the steps to creating a business Facebook page.

Step 1: Create a Page on Facebook

Login to your personal Facebook account. You will be able to create a new Facebook business page directly from your profile. To create your page, start by clicking the drop-down arrow at the top right-hand corner of your Facebook page. From the drop-down, click “Create Page.”

 

Choose Create Page” from the drop-down arrow located at the upper right corner of your Facebook page.

Once there, you’ll see two options — “Business or Brand” and “Community and Public Figure”. Since we are creating a Facebook Page for your business, click “Get Started” under the “Business or Brand” box.

   
There will be a few fields to fill out (some will appear only after you have chosen a category):

  • Page Name
  • Categories
  • Address
  • Phone Number

Keep in mind that you can change the category (but not the name) later on if needed.

Step 2: Add a profile photo and cover photo

Choose a profile picture that will draw people to your page. You can also use your logo or other images customers associate with your business such your street sign or storefront.

Profile Photo – 170 x 170 pixels

This photo will appear as your icon every time you comment on a post or publish the News Feed. Ideally, you want to upload your company logo here. The ideal size for profile photo is 170 pixels wide by 170 pixels tall.

Square dimensions are best, and Facebook will crop it into a circular shape in ads and posts.



Cover Photo – 820 x 462 pixels

The cover photo appears across the top of your page and is a great opportunity to deliver a visual element that supports your branding, draws attention, or elicits emotion from your visitors. The ideal size for Facebook cover photo is 820 pixels wide by 462 pixels tall.

According to Facebook, your cover photo is displayed at different sizes on desktops and on smartphones — 820 pixels wide by 312 pixels tall on desktops and 640 pixels wide by 360 pixels tall on smartphones. If you want to use a single image that works pretty well on both desktop and mobile,  found that 820 pixels wide by 462 pixels tall seems to be the best.

Once you have uploaded your Facebook Page’s profile photo and cover photo, you’ll be brought to your newly-created Facebook Page! Here’s:




Step 3: Fill out your Page information completely

Right in the middle of your new Facebook Page, Facebook will show you a few tips to complete your Page set up. Clicking on “See All Page Tips” will bring up a pop-up with several steps to fill out your Page information.


Alternatively, you can also go to “Settings” and “Page Info” to fill out your Page information.

Here are the things to fill out:
  • Description – Let people know what your Page is about in 155 characters.
  • Categories – Categories can help people find your Page. Choose up to three categories.
  • Contact information – If you have a business phone number, website, and email address, add them here.
  • Location – If you have a physical store, share your address here.
  • Hours – If you are only open on selected hours, state them here.
  • More – You can even state a price range (if you want).


All of these details will appear on the About tab of your Facebook Page, where you can add even more information, such as your business’s story, awards, menu, etc.



Here are two more pro-tips
Create a Username for your Page

Creating a username for your page will make it easier for people to find your Page and give you a custom URL that you can share with others.

Add a Button

Every Facebook Page has a prominent call-to-action (CTA) button below its cover photo. It is a great opportunity to get your Page visitors to take an action, such as sending you a message or learning more about your business.

 

Step 4: Customize your Page

Facebook allows you to customize your Page even further. In your Page settings, there’s a “Templates and Tabs” tab. This tab lets you configure how you want your Page to have and to look like.

Tabs are essentially different sections of your Page, such as your posts, your photos, reviews of your business, etc. You can decide which tabs you want on your Page and their order on your Page.


To make things easier for you, Facebook has several templates you can choose from.


Each template has a default CTA button and tabs (i.e. sections of your Facebook Page), which you can preview by clicking “View Details”.

Here are the various templates:
  • Shopping
  • Business
  • Venues
  • Movies
  • Nonprofit
  • Politicians
  • Services
  • Restaurants & Cafes
  • Video Page
  • Standard


You can also customize (turn on or off and rearrange) the tabs of your Page, too.

Here are the possible tabs:
  • Offers – Lists current offers for your business
  • Services – Gives you a space to highlight the services you offer
  • Shop – Shows the products you want to feature
  • Reviews – Shows reviews on your Page and allows people to write reviews
  • Photos – Shows photos posted on your Page
  • Posts – Shows your Page posts
  • Videos – Shows videos posted on your Page
  • Live Videos – Shows live videos about your page
  • Events – Lists your upcoming events
  • About – Lists information about your Page
  • Notes – Gives you a space to highlight notes on your Page
  • Community – Lists your friends that have liked your Page
  • Groups – Lists the groups that you’ve linked to this Page
  • Info and Ads – Shows ads that you’re running via the Page


Step 5: Add collaborators to your page

If you plan on sharing your Facebook marketing duties with a team, you’ll want to grant access for various folks and various roles.

Here are the roles that you can choose from:
  • Admin – Complete and total access to everything (you are an admin by default)
  • Editor – Can edit the Page, send messages, and post as the Page, create Facebook ads, see which admin created a post or comment, and view insights.
  • Moderator – Can respond to and delete comments on the Page, send messages as the Page, see which admin created a post or comment, create ads, and view insights.
  • Advertiser – Can see which admin created a post or comment, create ads and view insights.
  • Analyst – Can see which admin created a post or comment and view insights.


To add collaborators, go to your Page settings and the “Page Roles” section. You can type in the name of any Facebook friend or person who has liked your Page. Alternately, you can type in an email address associated with a Facebook account.


Step 6: Publish your first post

Add content to your Page by publishing a post—a status update, a link, a photo, a video, an event, or a milestone. New, fresh content on your Page will make it look all the more enticing once new visitors come over to check it out.


And there you have it!

Your Facebook Business Page is up and ready to deliver awesome content to your fans and grow into something wonderful. With the creation of a perfect business page, SEO on it comes further. Know the ways to Optimize the Facebook page for SEO.

 

 

 

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