The Facebook Ad Manager is where you go to create and manage your Facebook Ad campaigns, of course! In full, you can use the ads manager to set up a Facebook Ad campaign, Create new ad sets and ads, Manage Facebook ad bids, Target many different audiences, Optimize your ad campaigns, Keep track of your campaigns’ performance.
How to use and navigate the Facebook Ads Manager
There are two ways to access your Facebook Ads Manager account:
- Use this link https://www.facebook.com/adsmanager/ that will take you to your Ads Manager account (You better bookmark the link for quick access!)
- Click on the drop-down arrow in the upper-right corner of any Facebook page (that you have Admin access to) and select “Business Manager” in the drop-down menu
If you’ve never used the ads manager before, it can be quite a lot to take in at first. The bulk of your screen will consist of four tabs:
- Account Overview
Let’s have a look at this map to get an idea of how to navigate the Ads Manager:
Once you start clicking around, you will find that there are all kinds of data and tools available for you to use.
All of your advanced reports, pixels, saved or custom audiences and other tools are available in the top left corner of the screen where it says “Ads Manager”. Hover there and then hover over “All Tools” in the bottom of the window to view all of your creation, planning, measurement, and asset tools you should be using as well as your settings for the ad account.
How to Set Up a Facebook Ad Campaign
In order to create a campaign, you should of course be on the “campaigns” tab. From there, click on the green “+Create” CTA to create a new campaign from scratch.
Once You’ve selected to create a campaign, you’ll see this:
Step 1: Select Your Campaign Objective
Now, on Facebook you can choose from a handful of campaign objectives that match your advertising goals. For example, if you are looking to drive traffic to a physical location you would use “Local Awareness”. If you’re driving traffic to a website, you want to use “Conversions”.
Here’s the complete list of Facebook campaign objectives available:-
- Brand Awareness
- App Installs
- Video Views
- Lead Generation
- Product Catalog Sales
- Store Traffic
How to choose your campaign objective?
Choosing your objective is important, as Facebook uses this to determine other elements of your campaign such as available ad formats, bidding options and the way it optimizes the campaign.
You should always select the objective that best reflects your desired outcome for the campaign. If you are promoting a website, you will most likely be running a conversions campaign. That’s the campaign type we will create today.
If your campaign’s end goal is to for example submit information to you via a lead form, then you should select the lead generation objective instead.
So, we’re creating our conversions campaign.
Step 2: Give Your Ad Campaign a Name
After we have decided our campaign type, let’s give our campaign a name. This may seem like a fairly simple step, but it is actually very important to adopt useful naming conventions for your campaigns when you start with Facebook Advertising so you can easily organize your campaigns as you scale and run more of them. It also sets you up for hyper-efficient reporting later on when it comes time to analyze your results.
For example, you should always include the date range the campaign will be running in your campaign name. Depending on whether you are advertising for your own business or for clients, you can add more elements in your campaign name:
- Client name/ website
- Target Audience/ Location
- Custom Audiences
- Creative Type ( Video/ Carousel)
- Facebook Page, etc.
Hopefully this gives you some good ideas to keep your campaigns organized and simplify reporting later on with custom campaign names. After you select your objective, you can also choose to create a split test on the campaign or optimize your budget.
Step 3: Set up the Audience Targeting
Facebook offers a lot of powerful ways to target audiences. The next step is where you will create your ad sets, or audiences.
In this phase of your campaign setup, you have two options:
- Create a new Facebook Target Audience
- Use a Saved Audience
Custom or lookalike audiences are another extremely powerful targeting option for you. In a nutshell since this is a topic for another chapter: with custom audiences, you can create audiences based on your website traffic with something called the Facebook Pixel. The pixel allows you to build audiences in addition to track events (“conversions” that occur on your website, so this is something you will want to install immediately if you haven’t done so already. You need to create these custom audiences from the assets -> audiences section of your ads manager. They cannot be created during campaign creation.
Now lets forward to our audience. This section looks like this:
Step 4: Set up Your Ad Placement
By default, Facebook will have “automatic placements” selected which can include Facebook, Instagram and Audience Network, but generally will use the placements optimized to give you best results. You can also choose to edit your placements if you have some data on what placement works best for you.
The full list of placements are:
- Instant Articles
- In-stream videos
- Right Column
- Native, banner and interstitial
- In-stream videos
- Rewarded videos
- Sponsored Messages
How to select your Facebook ad placements?
If you’re setting up your first campaign, we recommend that you use the Automatic Placements.
However, if you’re trying to get people convert on your website and it’s difficult to navigate on mobile, de-select the Mobile News-Feed, Instagram and Audience Network placements.
Here are the ad placements recommended by Facebook for every campaign objective:
- Brand Awareness: Facebook and Instagram
- Engagement: Facebook and Instagram
- Video Views: Facebook, Instagram and Audience Network
- App Installs: Facebook, Instagram and Audience Network
- Traffic (for website clicks and app engagement): Facebook and Audience Network
- Product Catalog Sales: Facebook and Audience Network
- Conversions: Facebook and Audience Network
Step 5: Set up Your Campaign Budget and Bidding
Your Facebook ad budget and bidding options are such important topics, that we’ve devoted below :-
Step 6: Set Up Your Facebook Ads
The actual ads are what users on Facebook will see, and you want them to look good. This is the final step of your campaign creation process, you can select your preferred Facebook ad type and insert your ad images and copy. There are two options here: you can either select an existing Facebook Page post or create new ads.
Now each of these steps of campaign creative are extremely important and since this guide is intended to be an exhausting manual for anyone just getting started with Facebook ad Campaign. Check on Mega Web Link for actual Facebook Ad guide and experience.
As you have known how to set up a Facebook Ad Campaign, also get some information about why it is necessary to run ads or simply advertise on Facebook via 11 Reasons to Advertise on Facebook.