Facebook Advertising is an important way to connect with your audience on the world’s largest social network. Facebook users make up 68 percent of adults who use the Internet, resulting in a vast advertising opportunity for businesses. While Facebook Pages are an excellent way to market your business, algorithm changes in Facebook’s platform can have a big impact on how many people actually see your posts.
When you deal with Facebook Advertising, you know the impressions you’re going to get. However, Facebook Advertising in Nepal has a lot going for it, and these eleven benefits are particularly compelling reasons to advertise on Facebook in Nepal.
1. Your Audience is on Facebook
Let’s start with the facts. 80% of all Internet users use Facebook. Even 65% of adults over the age of 65 use Facebook. It has billions of users and most of them check their Facebook page multiple times per day. Regardless of who your customers are, they are using Facebook. And, they use it every day. Therefore, one of the most important benefits of Facebook Advertising in Nepal as well as overall world is that your customers uses it daily.
Facebook: Mega Web Link
2. Facebook Advertising is The Most Targeted Form of Advertising
A major benefit of Facebook Advertising is its ability to reach your exact audience. Facebook is the most targeted form of advertising. You can advertise to people by age, interests, behavior, and location. If you really know your customers, you can use Facebook advertising via Ad Center to engage them.
3. You Can Reach Your Ideal Audience
Brand loyalty is integral to any business, big or small. Although earning new customers is a big accomplishment, it’s important not to neglect those who have already purchased from you, who are already familiar with your products or services. These people, the loyal customers, are the lifeblood of your business.
In Facebook Advertising, you can serve ads to your already existing customers, with the targeting tool called Custom Audiences. When you create your ads in Ads Manager’s targeting section, you can upload a customer list using Facebook’s Custom Audiences. Using the information from your list (phone number, email address, first and last name, etc.), Facebook will match your existing leads to its users and show those users your ads.
4. Facebook Advertising Increases Brand Awareness
Facebook Advertising will significantly build your brand awareness. It is a great way to make people aware of what you have to offer. The more familiar people are with your brand, the more likely they will purchase your products when it is time to make a decision.
5. Facebook Campaigns Are Easily Scalable
Facebook ads are integrated across social media platforms. When you advertise with Facebook, you can show your ads in places beyond News Feed. Depending on where you create your ad and the type of ad you create, you can choose to show your ads on Instagram, Messenger and Audience Network. This means that your ads may reach people whether they’re on Facebook or a different app or website entirely.
Facebook ads, however, are easily scalable. You can reach as many users as you want, from all over the globe, at any time you choose. Your ads aren’t limited to a certain location, a certain audience, or a certain schedule. Because Facebook ads are scalable, you can better grow your business without any limits.
6. Facebook Offers Retargeting
When a user clicks on your ad to visit your site, Facebook will know. It will know the landing page that user arrived on, and it will know the other pages on your website that user visited. This capability is made possible by the Facebook Pixel, a tracker that monitors your customers’ online behaviors. Thanks to the pixel, you can re-target people who expressed interest in your business.
7. Facebook Ad Campaigns Are Highly Customizable
You can construct the perfect ad experience using Facebook ads. Contrary to another big name in the digital ad space, Google, your Facebook ad experience can be designed to attract your perfect audience. That is because Facebook has a wide range of ad formats to choose from.
We will explore in depth the different Facebook ad types but let’s have a look at how many campaign objective options there are:
That’s 11 different Facebook ad objectives you can choose from based on your different goals. You can customize your ad design, copy, landing pages and virtually every element of the campaign including technical aspects such as:
- Target audience
- Delivery optimization
These options make Facebook the most customizable advertising network, allowing you to create very specific ad experiences.
8. Facebook Advertising Builds Engagement
Facebook Advertising builds engagement with your target audience. Thus, it is one of the reasons to advertise on Facebook. Engagement consists of the likes, comments, and interactions in your advertisements. Engagement is important because it signifies a stronger connection with your target audience. As people engage with your brand, an indirect connection is being developed. The more engaged your audience is, the stronger your connection is with them. The more connected they are to your business, the more likely they will convert. Investing in social media management can also dramatically increase your engagement.
9. Your Competitors are using Facebook Advertising
Your competitors are using Facebook Advertising to grow their business as there are multiple reasons to advertise on Facebook – be it brand promotion or audience engagement. You are making it easier for them by not using Facebook advertising to reach your audience. If you are not using online advertising to grow your business, you will not have a business soon. If your customers spend most of their time on social media, you need to make sure you are using it to grow your business.
10. Facebook Advertising is Budget-Friendly
Facebook Advertising is budget-friendly. You are in control of your destiny. Set your daily budget – either increase or decrease it any time.
However, sometimes this free will can come back to haunt you. If you under spend, you may not get enough exposure to actually spend. If you overspend on the wrong ad campaign, you can waste thousands of dollars.
Facebook will always optimize your budget to ensure you get the desired results for the lowest cost. For example, if you’re running ads that are set to automatic placements (that is, you’re giving Facebook the full reign on where to place your ads), Facebook will always place your ads on the areas that will cost less but perform the best. Facebook may, for instance, allocate more of your budget to Audience Network rather than News Feed, if the algorithm sees that Audience Network will be a cheaper placement in the long run.
11. Facebook provides useful Analytics
Advertising on Facebook allows you to reach users when they may not be in a buying frame of mind. Rather than a limitation, this can be an opportunity. Whereas your ads may be ineffective for pushing for a sale, they can be useful for improving brand awareness and capturing leads for nurturing.
Now, this can make measuring the success of your ads more complicated. However, Facebook simplifies the process by providing you with insights related to your goals. Many of these are about social ROI — or how users reacted to your ads.
For example, in addition to data about impressions, reach, and frequency, you receive information about likes, shares, comments, page likes, and click-through rates. All these metrics are in real time, allowing you to make changes to your ads as necessary.
There are hundreds of reasons to advertise on Facebook. Among them, the above-mentioned are some of the highly proficient ones. With valid and relevant types of advertisements, you can attract a large audience who can be a possible client in the future. Therefore, it is important to run advertisements on Facebook. Get more information about Major KPI’s for Facebook to know when and for which content you should run advertisements and Step by Step Guide to Run Facebook Advertisements in Nepal to know how to run them.