1st Position Vehicles, based in London, provides prop vehicles for photoshoots, ads, music videos, TV shows, and film productions. Founded in 1987, the company boasts vintage classics, modern Formula 1 cars, emergency vehicles, motorbikes, and more. Their vehicles have been featured in movies, TV shows, and music videos starring Tom Cruise, Vin Diesel, Liam Neeson, Simon Cowell, and One Direction.
Goals
Mega Web Link was tasked with the following objectives:
- Build a classy, stylish, responsive, and secure website to list their vehicle inventory and services.
- Add advanced search features as well as simple contact form for easy communication with clients.
- Strengthen their branding to highlight their industry expertise, professionalism, and reliability.
- Design a professional & aesthetic logo that is fit for the entertainment & advertising industries.
- Develop a digital marketing strategy to attract clients in the film, TV, advertising, and music industries.
The Challenge
There were various challenges that stood in the way of achieving our goals:
- Outdated, slow-loading & unresponsive website with security vulnerabilities.
- Lack of proper branding and outdated logo that didn’t look good or professional.
- No digital marketing strategy for attracting and outreaching clients.
Our Solution
To address these challenges, Mega Web Link implemented these strategies:
Branding:
- Refined their brand identity with a sleek, visually pleasing logo.
- Professional and unique branding for website and promotional materials.
Website Design:
- Developed a stylish, fast-loading, user-friendly & secure website featuring high-resolution images of their vehicles.
- Organized their inventory into clear categories (vintage, sports, formula 1, etc.) for easy browsing.
- Integrated inquiry forms, booking, and contact details for easy customer interaction.
Digital Marketing:
- Designed and managed ad campaigns targeting filmmakers, advertisers, and event planners.
- Launched Google Ads to capture search traffic for prop vehicle rentals in London.
- Created engaging blog content highlighting unique projects and vehicle options to boost SEO.
Results
The collaboration between Mega Web Link and 1st Position Vehicles delivered significant results:
- Improved Website Performance: Website traffic increased by 150% in the first quarter, with a noticeable boost in inquiries and bookings.
- Better Online Reach: Google Ads generated a 60% increase in client leads.
- Stronger Brand Image: The revamped logo and new branding boosted their professional image in the industry.
- Better Customer Experience: Clients praised the ease of booking from the website.
Testimonial
Here’s what our client had to say about our work:
"Mega Web Link has improved the way we present ourselves online. Our new website and branding reflect the quality and variety of vehicles we offer. Their marketing strategies also brought in more clients than we expected. I’m glad I found Mega Web Link at the right time."
Conclusion
The branding, web design, and digital marketing done by Mega Web Link helped 1st Position Vehicles to connect with a much larger audience. By displaying their impressive inventory and creating a convenient customer experience, we helped position them as the #1 choice for prop vehicles in London.
Want to build your brand, reach more people, and sell more? Then contact Mega Web Link right now.