8 Reasons Why SEO is Crucial For Hotel Websites in Nepal

Introduction

Search Engine Optimization (SEO) makes your website rank higher when people search for hotels on the internet. Plus, SEO makes your website look better and work smoother. In other words, SEO improves the viewing experience of both web visitors and search engines (like Google). This makes website viewers contact you more, and Google will also show your hotel higher on the search result page.

SEO (Search Engine Optimization) is the process of making your website rank higher on search engines like Google when people search for services you offer. For example, let’s say you own a hotel in Pokhara. If someone searches "hotels in Pokhara," SEO makes sure that your hotel website appears on the top. SEO makes your business more visible to potential customers online.

SEO involves using relevant keywords, optimizing your website's speed & structure, creating high-quality content, and earning links from other trusted websites. But for now, we will only discuss why you should do it. Let’s get to it.

Good SEO brings people who are more likely to book to your website.

Good SEO ensures that people genuinely looking for hotel services find your website. By using targeted keywords, your website appears at the top of search results, attracting serious customers likely to book a room. Let’s see a real-life case of this:

One of Mega Web Link’s clients owns a Hotel in Bandipur. When people search “hotels in Bandipur” on Google, our client’s hotel shows up on top. That’s because we have optimized his website with relevant keywords like “hotels in Bandipur”, “best hotel in Bandipur”, “cheap hotel in Bandipur”, “family hotel in Bandipur”, etc. This is called keyword optimization. In other words, you must research what people type in the search box when looking for services like yours, and add those words to your website content strategically.

This way, the people who are seriously looking for your service will find your hotel website. By optimizing your SEO, you are more likely to reach people who will contact you to book a room.

SEO is cost-efficient in long run, as you won’t need ads all the time

At first, SEO costs may seem expensive. But once you fully optimize your hotel website, it will be seen favorably by Google and other search engines. This means your website will continue to rank high on the search results page even if you don’t run Google ads. This way, your website will bring traffic in the future even when you don't run paid ads. You won’t have to rely heavily on ads to find customers, saving you a lot of money on advertising.

There are opportunities to rank high in Nepalese market

In Nepal, SEO is not as popular as it should be. Most hospitality venues and service providers don’t do effective SEO. So if you start making your hotel website SEO-friendly today, you will be in a better position than most hotels in the future.

As technology evolves, more and more people will become aware of SEO’s potential in the future. So the best time to invest into your website’s SEO is today. Contact Mega Web Link to launch a fantastic SEO campaign starting today, and we guarantee effective results in a few months.

SEO improves website speed & responsiveness, improving user experience

One major part of SEO is technical SEO. This includes making your hotel website more responsive and fast-loading ability. This means people won’t have to wait long to view your website’s content. Moreover, your website will look good on all devices (specially mobiles); this is important as most people use their phones to book and pay for hotel rooms. This not only improves user experience but also aligns with Google’s preferences for ranking websites that are mobile-friendly.

SEO makes your content better

The main objective of SEO is to make your website’s content high quality, error-free, and keyword optimized. These improve the content flow and readability. This is favored by both readers and the search engines. As by-products of your SEO efforts, your message will be clear, your content will be structured better with properly placed keywords, and they will rank high.

95% of people ignore low ranking hotel websites

How often do you click the links that are at the bottom of the search results page? Probably not so often. This is also the case with hotel and hospitality websites. The simple reason you need SEO is that most people won’t bother scrolling too far down. So if you cannot rank high, I’m afraid you have to stop dreaming about getting plenty of booking reservations from your website.

According to smartinsights research, 95.6% of people ignore everything below the top 5 search results. The same research also shows that the first position’s website receives 19 times more visitors than the #1 ad!

You can attract people near you with local SEO

Local SEO is done in order to optimize your business listing to show up when people search for your service in the area of your operation. For example, if you own a hotel in Pokhara and people search for hotels in Pokhara, your hotel will show up on top search results on both google search and google maps. This is beneficial for attracting tourists searching for hotels in your area.

SEO is a great way to increase brand awareness

Even if users don’t click on your website initially, appearing consistently in top search results keeps your brand visible. Over the long run, it builds recognition and trust which helps gain loyal customers who will repeatedly visit your place..

Who can help with SEO on hotel websites?

There are many SEO agencies out there in Nepal to help you. We at Mega Web Link also provide SEO services, so if you’re interested, please contact us or visit our SEO Service page.

We have helped clients find meaningful internet traffic with professional and ethical SEO practices. If that’s something you’re interested in, perhaps we could talk for a few minutes. Please don’t hesitate to contact us or send an email so we can give you a call, or schedule a meeting.

However, you can also learn SEO in a few months if you dedicate your time to it. To get started, you can read our short guide on How to do SEO for Hotel Websites. But we don’t recommend self-learning if you’re a busy person because it takes focus, practice, and constant monitoring for several hours a day. In that case, letting the professionals at Mega Web Link handle it will be the best.