Central Diagnostic Laboratory (CDL) is a leading diagnostic facility in Nepal. It provides advanced testing services with its state-of-the-art facility from Kamalpokhari, Kathmandu. Its mission is to set the benchmark for diagnostic standards in Nepal with affordable, reliable, and superior patient care.
To boost their operations and engagement with online customers, CDL worked with Mega Web Link for website design, social media marketing, and graphic design.
Goals
The objectives of our collaboration included:
- Building a functional and user-friendly website with online test booking, report access, and information on their test packages.
- Use social media platforms to promote their services and speak to clients.
- Design creative graphics for digital campaigns and offline promotional use.
- Promoting test packages and services like molecular diagnostics.
The Challenge
Before working with Mega Web Link, CDL was facing the following challenges:
- Limited Online Presence: Their digital platforms lacked functionality and professionalism.
- Underutilized Social Media: Minimal activity resulted in low interaction and missed opportunities for brand building.
- No Online Booking System: The absence of online tools for booking tests and accessing results created difficulty for clients.
- Lack of Promotional Materials: Graphics and promotional designs failed to promote CDL’s advanced diagnostic services.
Our Solution
To address CDL’s challenges, Mega Web Link came up with these solutions:
Website Design:
- Developed a responsive website with easy navigation & layout.
- Added online test booking, digital test reports, and test package listings.
- Refined the website for faster loading times and mobile-friendliness.
- Did necessary SEO to rank better.
Social Media Marketing and Management:
- Created a content calendar to post consistently.
- Developed educational & promotional content for social media and their website.
- Designed graphics for campaigns, offers, promotion, and awareness.
- Created audience-specific posts to target both individual patients and referring clinicians.
- Launched targeted ad campaigns to attract new clients.
Graphic Design:
- Designed high-quality visuals for social media posts (educational infographics, service highlights, campaigns, announcements, and offers).
- Created brochures and posters for offline promotions.
Results
CDL experienced several improvements after implementing our solutions:
- Increased Website Traffic: Monthly visitors increased by 80% in 3 months.
- Boosted Social Media Presence: Facebook and Instagram saw a 4x increase in likes, shares, and comments.
- Enhanced Customer Convenience: Customers praised the easy booking and test report features.
- Greater Brand Credibility: CDL is now a preferred diagnostic lab for over 130 clinicians in Kathmandu.
Testimonials
Here’s what the management at CDL had to say about our work:
“I want to thank Mega Web Link for their hard work. They have increased our test booking numbers and we look more professional now. A lot of people have also found us because of the facebook posts and ads that Mega designed. For that, I appreciate Akash’s team and also recommend Mega Web Link to those who want to promote and increase their bookings.”
Conclusion
By combining our expertise in web design & marketing with CDL’s mission to deliver quality diagnostics, we successfully addressed their challenges and boosted their overall efficiency. Mega Web Link helped CDL by building a professional website, promoting them on social media, giving a more professional image, and ultimately by increasing their number of customers.
Mega Web Link can help you to reach a wider audience and establish a stronger brand recognition. So don’t hesitate to contact us today!