Checkers Pizza Case Study - How it Became #1 in its Area

British Columbia’s Checkers Pizza has built a reputation for its delicious Italian-inspired dishes like pizzas, pastas and salads, all made with the freshest ingredients. With a family-friendly ambiance and great taste, Checkers wanted to improve its online services to serve customers better and to increase online orders.

Goals

Checkers Pizza wanted to achieve four things:

• Develop a user-friendly website with an online ordering system.
• Create a branding strategy to fit the restaurant’s vibe and fresh, flavorful menu.
• Manage social media marketing to engage with local audiences and attract more customers.
• Design an appealing menu that aligns with their branding and displays their offerings in a mouth-watering way.

The Challenge

While the goals were set, we also recognized some challenges that we’d be facing in the process of achieving the goal. They included:

• No existing website with online ordering functionality.
• Limited visibility in the local areas.
• The need for consistent, high-quality visuals for marketing campaigns.
• Difficulty in showing their menu and dining experience through existing materials.

Our Solution

To achieve all goals, we decided to do four things:

• Custom-designed local online ordering website
• Targeted social media marketing
• Graphic design services
• Menu redesign and branding

Implementation

We implemented the solution in a methodical way:

Website Development:

• Designed a responsive website with an online menu and an ordering system.
• Highlighted their Italian-inspired menu with high-quality visuals and clear navigation.
• Integrated location info, contact details, discount coupons, and Facebook page section within the website.

Branding & Menu Design:

• Designed a menu that’s consistent with the location’s decorations and already existing logo.
• Did branding for website, menu, and social media.

Social Media Management:

• Prepared content to display menu, special offers, and customer testimonials.
• Designed graphics for seasonal promotions, new dishes, and events to maintain audience engagement.
• Ran targeted Facebook ad campaigns to reach local food lovers and boost online orders.

The total time it took for web development and branding was 6 weeks. After that, we provided ongoing social media and graphics support. For quality and consistency in graphics design, we assigned all Checkers’ designs to one designer.

Results

After the implementation of our proposed solutions, we saw drastic improvements such as:

• 60% increase in orders within three months of website launch.
• Great social media engagement made stronger connections with local customers.
• Improved customer retention due to easier ordering process and promotional content.
• Consistent brand recognition across all digital platforms and print materials.

Testimonial

"Mega Web Link has helped us to connect with our customers faster and more easily by developing the website and marketing our Facebook page. The website is easy to use so our online orders have increased a lot. Our facebook page also looks more lively than ever. Their team really understands what is important to grow online!"

— Checkers Pizza Management

Conclusion

With a professional website, consistent branding, and targeted Facebook marketing, Checkers Pizza now serves its loyal customers more effectively while attracting new diners. The strategy we created has made them a go-to spot for Italian cuisine in Terrace, BC.

Trying to boost your restaurant’s reach and efficiency? Contact Mega Web Link today to see how we can help your business thrive!