Dublin Floor Painting Co. specializes in industrial flooring / floor painting services in Dublin, offering services for residential, commercial, and industrial spaces. Their 30 years of expertise in industrial flooring, floor coating, floor treatment, and finishing has spanned across all industries from pharmaceuticals & warehouses to sports grounds & outdoor parking.
To effectively showcase their high-quality work online, Dublin Floor Painting Co. partnered with Mega Web Link for complete website development and branding.
Goals
- Design a website that is simple, professional, and SEO-friendly.
- Showcase real images of completed projects to build trust and credibility.
- Establish a cohesive brand identity to resonate with their target audience.
- Attract organic traffic and inquiries through the website.
The Challenge
- Lack of a professional website to highlight services and past projects.
- No consistent branding or messaging to stand out in a competitive industry.
- Limited online visibility, making it hard for potential clients to find their services.
Our Solution
Website Development:
- Designed a clean, user-friendly, and responsive website to showcase their services.
- Incorporated real images of completed projects, displaying quality and authenticity.
- Created SEO-friendly content for each service page to improve search rankings.
- Ensured fast-loading pages and intuitive navigation.
Branding:
- Developed a simple but professional logo and visual identity.
- Created a color palette and design elements inspired by the company’s straightforward focus on industrial precision and aesthetic finishes.
- Ensured consistent branding across the website and social media platforms.
Implementation
- Website: Built a visually appealing website on a responsive framework. Integrated real project images to show authenticity of work and earn trust of visitors. Structured the content to highlight key services like industrial flooring, garage flooring, epoxy flooring, anti-slip coatings, decorative finishes, ensuring optimal readability and SEO performance.
- SEO: Conducted keyword research and integrated local SEO strategies, optimizing content for search terms like "floor painting Dublin" and "epoxy floor services."
- Branding: Rolled out new branding across all digital & physical points of contact with clients, giving a professional image.
Results
- 3x increase in client inquiries within 3 months of website launch.
- Higher retention rates due to the use of authentic project images and easy navigation.
- Consistent branding made the company image more professional and increased recognition among local clients.
- Over 50% of service pages ranked between #1 and #6 on google search results page in only 6 months.
- Significant improvement in local SEO rankings led to additional inquiries and bookings.
At the moment, plans to expand to other Irish regions are ongoing. We’ll follow a similar strategy in those areas with a few adaptive changes.
Testimonial
Here’s a direct quote from our client about their experience with Mega Web Link:
“Mega Web Link did a great job making our website. I asked them to build it so I could show all our real projects & also to make it rank on Google, and they gave me exactly what I asked for. I’ve never had this many clients before. We actually expanded to other cities and they’re helping us manage other websites too.”
Conclusion
By focusing on practicality and authenticity, Mega Web Link provided Dublin Floor Painting Co. with a strong foundation for connecting with clients online. The clean, functional website and professional branding have significantly boosted local visibility and credibility. Ultimately, this has helped the company attract more business inquiries and secure new projects.
Want results like this for your business? Get in touch with Mega Web Link today!