A Key Performance Indicator (KPI) is a performance measurement that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs to evaluate their success at reaching targets. KPI’s For Facebook is a key performance indicators which are measurable results that tell you how your business is doing in areas such as sales, profits, customer satisfaction, and return on investments, human resources management and cost control.

 
Importance of KPI’s :-

• To measure the progress.
• To analyse patterns over time..
• You can measure your targets
• To make adjustment and stay on track.
• KPIs help organizations understand if the company is headed in the right direction—and if not, where it needs to divert its attention.
• KPI’s provide an immediate snapshot of the overall performance of your company. When you’re in a highly competitive market, that information can be a crucial part of your attempts to “beat” your competition.

Major KPI’s for Facebook

1. Impressions

Facebook defines impressions as the major KPI’s for Facebook: that  the number of times your ads/posts were on screen.
Facebook impressions are split into two main categories:-

• Organic – Facebook metric shows how many times your posts have been displayed in people’s News Feed for free .
• Paid – It counts the number of times people bumped into your content on their pages if you paid for its display.

2.Reach

A post’s reach refers to the total number of people who have seen your ad or content. Using this metric, you’ll see how the content echoes to your audience, and you’ll be able to improve your marketing strategy based on your findings.

Like Facebook impressions, reach is also split into two main categories: organic, and paid.

3. Engagement Rate

Facebook engagement rate is also one of the major KPIs’ for Facebook which represents the percentage of people who saw your posts and interacted with them in some way or another: liked it, shared, clicked, or commented on it.

If you want to increase your Facebook engagement rate, here are some things you should do:

• Publish original content – Focus on quality instead of quantity.
• Re-post your top posts – When you re-post a piece of content, it can generate as much reach and engagement as the original post, sometimes even more.
• Encouraging conversations, ask for opinions – Positive or negative opinions should be an opportunity for you to interact with your audience.

4. Reactions

Sometimes a picture is worth a thousand words. If a photo or a video that you’ve posted has more likes compared to others – that post will be shown to more people.

If you want to increase the number of your Facebook reactions, here are some tips:

• Catch your followers’ eyes – Social media is about visuals, so take your time and create unique content.
• Post at the right time – timing is everything, so make sure your followers are online when you post your content. (Use an analytics tool for this part).
• Tell a story – people love stories, so don’t hesitate and share the story of your brand with your audience.

5. Followers Demographics

Understanding where your audience comes from allows you to shape your message, and to customize the content to your followers’ specific requirements. You can do this by looking at the follower demographics such as gender, location (country or even city).

6. Followers Growth

A growing page means you’re getting more people liking and interacting with your content. It’s essential not only to measure how many new followers you get but also to know how many followers you have lost in a specific period.

Ways to increase Facebook followers:

• Create more video content – upload videos directly to your page.
• Engage with your community – invite people to like your page, or to ask you questions.
• Create viral content – host a Giveaway

7. Clicks

Facebook Clicks are generally categorized as Link Clicks & Post Clicks.

The number of Link Clicks shows you how many times the link in your post (leading back to a landing page) has been clicked. ‘Post Clicks’, which is a calculation of how many clicks there have been anywhere on your Facebook post (this could be a click on the post image, or back to your Facebook profile)

8. Shares

A brand couldn’t wish for more than a post share. This way, it’s content gets the chance to reach more people and to be seen by a broader audience.

9. Actions on Page

One of the most important Facebook metrics to get to know your audience and deliver them the best content possible, is the Actions on Page KPI. This metric shows the exact amount of clicks on your Action Button, Get Directions, Phone Number and Clicked Website.