Nepal House Restaurant & Bar is a renowned dining destination in Kathmandu. It offers a fusion of Nepali and international cuisines in a warm, inviting ambiance. With two prime locations in Baluwatar and Hattisar, the restaurant is suitable for both locals and tourists. They also host live music, weddings, birthday parties, corporate meetings, and similar events.
To increase their reach and customer interaction, Nepal House partnered with Mega Web Link for website development, branding, graphic design as well as social media marketing & management.
Goals
The collaboration between Mega Web Link and Nepal House focused on:
- Creating a modern, user-friendly website to display their menu, show the dining atmosphere, announce special events, and inform about their extra facilities.
- Establishing a professional brand identity across all digital and physical platforms.
- Improving social media engagement to attract new customers and retain existing ones.
- Designing visually appealing promotional materials and graphics for both online and offline use.
The Challenge
Before partnering with Mega Web Link, Nepal House faced several obstacles:
- Outdated Digital Platforms: Their existing online platform failed to reflect their reputation as a place for top-class dining experience.
- Lack of Branding Consistency: The absence of consistent professional branding limited the impact of their marketing.
- Limited Social Media Activity: There was very little activity on their social media. This caused minimal customer engagement and failure to connect with their audience effectively.
- Insufficient Promotional Materials: Existing designs didn’t effectively showcase their menu, special events, or offerings.
Our Solution
To tackle the challenges that Nepal House faced, Mega Web Link came up with four things that needed to be done. After planning, we implemented the following solutions:
Branding
- Created a meaningful logo, color palette, and design elements that show quality and tradition.
- Formulated & implemented a branding strategy that was professional and effective.
- Applied the branding consistently across the website, social media, and promotional materials.
Website Development
- Dynamic Design: Built a responsive, visually appealing website with a focus on visual appeal and right information.
- Menu Highlight: Featured their menu with high-quality images and detailed descriptions.
- Customer Interaction Tools: Added an easy reservation system and inquiry form to make customer engagement easier.
- Event Highlighting: Designed sections for showcasing special occasions, seasonal menus, and exclusive offers.
Social Media Marketing & Management
- Developed a content calendar and stuck to it for encouraging audience engagement.
- Designed custom graphics aligned with branding for social media posts.
- Launched Facebook and Instagram ad campaigns to target local audiences.
- Monitored ad performance and optimized it for maximum reach & ROI.
Graphic Design
- Designed high-quality visuals for social media posts, ads, and in-house promotional materials.
- Created seasonal and event-specific graphics to attract more attention and remind customers about special event offers.
Results
Our collaboration resulted in some remarkable outcomes:
- Improved Online Visibility: Nepal House’s website traffic increased by 200% within the first quarter.
- Boosted Social Media Engagement: Facebook and Instagram pages got 3 times more likes, shares, and comments compared to before working with Mega Web Link. Seasonal promotions and special events announcements increased foot traffic substantially.
- Stronger Brand Recognition: New branding across all platforms gave Nepal House an identity of a premium dining venue.
- Increased Reservations & Inquiries: Website’s easier reservation system gave 60% rise in table reservations.
- Better Customer Retention: Engaging content kept the restaurant top-of-mind for both locals and tourists.
Testimonial
Here is a direct quote from Nepal House Management:
“We’ve been serving our customers for years. All these years, we never found success on the internet until Mega Web Link came. Their plan is working perfectly. More customers are ordering food online and more people are visiting us these days after seeing our ads and online content. Our website and social media look fresh too. They are professional, creative, and we are very thankful.”
Conclusion
Mega Web Link’s collaboration with Nepal House resulted in a successful website, branding, and social media reach. By combining their expertise in hospitality dining with our expertise in online platforms, we increased their sales and brand recognition in both online & offline environments.
Want your business to have a better reach and brand identity? Then contact Mega Web Link today!