With over a decade of experience, Via Logistics Global has taken a unique approach to the shipping industry by prioritizing personalized service over one-size-fits-all solutions. From urgent documents to vacation luggage, they ensure every shipment gets the care it needs.
Serving clients who value time and convenience, Via Logistics Global eliminates the stress of shipping by delivering items precisely when and where they are needed.
The Objectives
Via Logistics Global wanted to:
- Create a user-friendly & professional website for service request, shipment tracking, customer support, and general information.
- Develop a dedicated app to streamline logistics and improve customer experience.
- Boost visibility and customer engagement through strategic digital marketing.
- Establish themselves as a leader in personalized logistics solutions.
The Challenge
The logistics industry is known for its impersonal, number-driven approach who wants to push as many deliveries as possible in the shortest time. To show that Via Logistics Global goes against this norm, it faced significant online challenges:
- No mobile or web application to manage and track all orders, drivers, customers, and employees.
- No mobile app to complement their services and enhance customer convenience.
- Outdated website lacking modern features and intuitive navigation.
- No branding and limited digital presence.
- Difficulty in reflecting their customer-centric philosophy and communicating their personalized service model online.
- Attracting clients who value customized shipping solutions over cheap, unsafe, unreliable services.
Our Solution
Mega Web Link addressed the challenges faced by Via Logistics Global with an approach that focused on practicality, user experience, and strategic branding.
Website Development:
- Designed and developed a modern, responsive website with easy navigation.
- Integrated core functionalities like service requests, and a customer support portal.
- Improved content to effectively communicate the brand’s personalized and customer-centric shipping model.
- Included a clean and professional design reflecting Via Logistics Global’s commitment to quality and reliability.
App Development:
- Created a feature-rich mobile app for seamless shipment management and tracking.
- Designed the app to enable instant booking, push notifications for real-time updates, and easy customer support access.
- Integrated backend solutions to allow efficient management of orders, drivers, and customers in a centralized system.
Digital Marketing:
- Launched targeted ad campaigns to highlight the company's distinct approach to logistics.
- Implemented search engine optimization (SEO) strategies to increase visibility among both local and international audiences.
- Built a social media presence to engage directly with potential and existing customers.
- Curated compelling content showcasing the unique benefits of their personalized shipping solutions.
Branding:
- Developed a cohesive and professional visual identity, ensuring consistency across all digital platforms.
- Focused on crafting messaging and visuals that highlighted the stress-free, personalized experience provided by Via Logistics Global.
Streamlined Technology Solutions:
- Built a system to handle order tracking, driver management, and customer communication efficiently at scale.
- Designed the infrastructure to support future expansion and additional functionalities.
These solutions provided Via Logistics Global with a solid foundation to overcome its immediate challenges while communicating its unique value proposition in the logistics industry.
Implementation
Website, App, Branding, and Digital Marketing initiatives were executed in parallel. The total project duration was 4 months.
Website Development:
- Built a modern, mobile-responsive website
- Integrated easy booking, status tracking, and enquiry systems
- Optimized for search engines to increase visibility
- Showcased customer testimonials and service highlights
Mobile App Development:
- Created a user-friendly app for iOS and Android
- Implemented real-time shipment tracking
- Enabled custom shipping plan configurations
- Ensured secure payment and booking processes
Digital Marketing:
- Developed targeted marketing campaigns
- Created content highlighting Via Logistics Global's unique services
- Utilized SEO and social media strategies to increase online presence
Branding:
- Created a fresh, memorable and professional logo.
- Developed a visual style guide to ensure brand consistency across all digital and print platforms.
- Coordinated with the marketing team to align branding with campaign visuals and messaging.
Management Ecosystem:
- Designed a backend system to manage orders, drivers, and customers in real time.
- Implemented APIs to ensure integration between the website, app, and internal management tools.
- Developed an admin panel to monitor and manage operations effectively.
The Results
The solutions implemented by Mega Web Link delivered remarkable outcomes for Via Logistics Global.
- Website Traffic: Increased by 400%, with a rise in both local and international clients.
- Customer Engagement: Interaction rates improved by 80%.
- Shipment Bookings: Online service requests grew by 250% within the first 6 months.
- Brand Recognition: Social media following surged by 300%.
- Operational Efficiency: Driver and order management processes became 60% faster with the new backend system.
Testimonial
It is a distinct pleasure for me to recommend Mega Web Link to any and all interested parties. They have been professional, comprehensive and competent throughout the process of our work together. We feel that we have established a relationship with them for years to come. The reaction to our new website has been overwhelmingly positive; as one commented the site is "FANTASTIC." The same can be said for our view of Mega Web Link's work for us.”
Conclusion
When Mega Web Link partnered with Via Logistics Global, the objective was clear: create a digital ecosystem that reflects the company's dedication to personalized logistics. We crafted a website, app, and marketing strategy that seamlessly blended functionality with the company’s customer-first philosophy.
Today, Via Logistics Global stands out as a leader in their niche of highly personalized shipping. With a professional website, a user-friendly app, and an engaging digital ecosystem, they’ve captured the attention of their target audience and set one of the retention rates we’ve seen.
Do you own a business? Then let experts handle its branding, web design, and digital marketing. We assure you that you’ll see as good results as Via Logistics. Contact us today and let’s create something extraordinary together!